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Post by account_disabled on Mar 14, 2024 7:32:03 GMT 3
Moreover, the content in question is taken from a web page itself generally very well placed in the results. This choice of display is fully in line with Google's desire to present itself as an answer engine rather than a search engine. What does a Position Zero result look like? Google Positionis an optimized snippet, or featured snippet . It takes the form of a box containing the elements of a page which respond to the query in a few lines. This response is intended to provide the Internet user with the desired information without them having to click on the corresponding link, which is why it is also referred to as an “Answer Box”. The box is often accompanied by a multimedia BTB Directory element, such as an image or video. In the examples below, the excerpt presented in Positionanswers the question asked during the search, by displaying either a complete paragraph, a bulleted list, or a video. The URL of the relevant page, along with a clickable link, immediately follows the response. However, Position # does not necessarily take this form. It can also be richer or, on the contrary, more concise. Thus, Google's OneBox is used to display particularly brief answers, for example the time it is in a region of the world, news, images, sports results, or even the weather - without systematically indicating the source . When the answer concerns a place or a personality, Google sometimes displays a Knowledge Panel , taken from the Knowledge Graph, which relies on structured data to provide information around a given subject.
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